Since being bitten by the techno bug some twenty years ago, Sammy Sahraoui Goossens aka Sierra Sam has been following the steady pulse of the kickdrum. Starting as a party promoter in his Belgian home town Liege, it didn’t take long untill he hit the studio and immersed himself in the fine art of using drum machines, synthesizers, outboard effects – and solving MIDI problems. As part of the 6th Sense Approach, a collective of befriended DJs and producers with a shared love for technosoul made in the Motor City, he started releasing records on the Belgian label Reload shortly after. Soon his solo tracks caught the attention of the legendary R&S Records, who signed him for their sub-label Generations in 1997. The b-side featured a remix by Underground Resistance mainstay James Pennington aka Suburban Knight, who he had booked for one of his partys a year earlier and eventually started to work with him, co-producing Suburban Knight’s classic album “My Sol Dark Direction” for Peacefrog as well as various other singles and remixes. Apart from working with Suburban Knight he continued releasing records on labels like Pure Plastic, Teknotika, Rotation, Trapez Limited and Müller Records.
His frustration about not being credited for his work on “My Sol Dark Direction” resulted in starting his own label Toys For Boys with Marcus Vector. Under his new alter ego Sierra Sam (or D.I.Y. together with Vector) his sound embraced the emergent new wave of techno minimalism of the early noughties. In 2006 he relocated to Berlin where he started working as a label manager for Jay Haze’s labels Contexterrior and Tuning Spork, which brought him to release on both of them. In 2009, he co-produced Bloody Mary’s debut album “Black Pearl” for Contexterrior . More releases on renowned labels like Dirt Crew, Supplement Facts, Serialism, Upon You or Souvenir followed and resulted in a busy schedule preforming analogue live sets at some of the world’s most revered clubs like Goa in Madrid, Fabric in London, Rex in Paris, Analog Room in Dubai, Wood in Brussels or Watergate and Panorama Bar in Berlin. If he is not travelling the world, he is managing Tiefschwarz’ label Souvenir, working on new music or hunting down his favourite drum machines and analogue synthesizers. In May 2014, Sam teamed up with Bulgarian techno hero KiNK for a very special 3h20 improvised live jam at Watergate club Berlin. A huge chunk of the show (and the rehearsals) appeared on the Watergate Podcast series in early 2016. Lately, Sam has started to collaborate with UK label Wolf Trap, with two records confirmed for release in 2018 (one in the Summer and one at the end of the year). He also finished a remix for Mathias Schaffhäuser which will be released on Souvenir Music in July 2018.
Sam also teamed up with partner Pascal Hetzel to form a new project named CYRK , but this is another story.
LABELS // Wolf Trap, Souvenir, Pets Records, Holic Trax
The Sound of the Family